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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

Mastering Data Mining: The Art And Science Of Customer Relationship Management Description. Mastering Data Mining: The Art and. New York, NY: John Wiley & Sons, Inc. [BOOK] Mastering data mining: The art and science of customer relationship management. Chakrabarti, S., Cox, E., Frank, E., Guting, R. The third phase of investments is in implementing a .. Mastering Data Mining: The Art And Science Of Customer Relationship Management. Jim Goodnight, President and Cofounder, SAS Institute. Upper Saddle River, New Jersey: Prentice Hall, 1997. Mastering Data Mining: The Art and Science of Customer Relationship Management 18. Mastering Data Mining: The Art and Science of Customer Relationship Management. The second phase of investments is in relationship marketing – loyalty management, target marketing, marketing automation, using a data warehouse and data mining tools for segmentation, profiling, profitability analysis and targeting, and sales campaign management tools. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 19. Product DescriptionBerry and Linoff lead the reader down an enlightened path of best practices. Berry, Michael J.A., and Gordon Linhoff. M Berry, G Linoff - 1999 - John Wiley & Sons, Inc.